Ford Atlas carries the next F-150 on its shoulders

Take away some of the show car tinsel and the Ford Atlas shown at the 2013 Detroit Motor Show is 2014’s F-150 truck.

Along with electric blue LED lighting in the tray the Atlas features 110V power points so that tradesmen can recharge or operate their power tools. Also included are roof rails and a hide-away ramp.

To aid fuel efficiency the Atlas is fitted with active wheel and grille shutters, drop-down front air dam and automatically retracting side steps, which all aid aerodynamic efficiency at speed. Ford claims that those features, along with underthe turbocharged EcoBoost V6 engine under the hood, improves fuel economy by 2mpg over the current EcoBoost F-150.

The interior features chunky masculine styling cues, plenty of machined metal, LED mood lighting and glove friendly controls. Other features include hitch assistance via the reversing camera and central LCD screen, surround view cameras, LED head- and tail-lights, reversing assistance when a trailer is attached, and a tailgate that doubles as a cargo cradle.

Derek Fung

Derek Fung

Derek has a lifelong love for all things automotive, from the dullest Camry to record shattering Bugattis. Prior to starting up Between the Axles he was a reviewer for CNET Australia and the founding editor of its Car Technology channel. [Read more]